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A brief history of  logo design… Where did logo design start? A logo Design history. Logos have existed long before the Coca-Cola logo, they have existed for thousands of years, they have evolved [...]

How do you maintain a consistent brand? Examples of Professional Branding.  If you are having your brand designed or you recently had your brand created it is important to keep in mind that brand [...]

Packaging Design Inspiration. A brand’s package design should capture the brand’s look.  It should be relevant to today’s consumers. As the brand itself, the packaging’s design should stand out. [...]

Colour is usually taken for granted, most people do not give colour a thought, even designers sometimes. Yet why do we not realise what important role colour plays in our everyday lives? We are [...]

Brandmarks include an almost infinite variety of shapes and personalities.  Brandmarks can be assigned to a number of different categories.  These categories range from literal through to [...]

Six Years of Pantone Colour Trends. The following is a year by year Pantone Colour Trends  Report for a 5 year period and also what the outlook is for the 2014 Pantone colour trend! 1. 2013 year [...]

WHAT LOGO STYLE WOULD YOU LIKE? This is a question that graphic design companies will normally ask their clients in their creative brief or at some stage before they commence the design of your [...]

To understand colour better, it is important to understand how our eyes and brain perceive colour.  We see colour everywhere but how do our eyes translate it into an image? WE SEE WAVELENGTHS [...]

Brand Redesigns.  When a logo is created it should last a long time, but time can make the logo look outdated after a decade or so. A great brand should last a decade or more, a not so well [...]

Here’s something fun to look at.  When marketing products and services, sometimes companies choose to find the funny side of people by communicating with them in a hilarious way.  Here is a list, [...]