Frequently Asked Questions

Here are the most common questions asked by clients before they start. But if you have my other questions please feel free to contact us.

BRAND REVIEW FAQS

1. What kind of business is this service suited for?

This work is designed for founders who feel they’re entering a new phase — not because something is wrong, but because they’re ready for greater clarity, alignment, and authenticity in what comes next.

You don’t need a flawless strategy or all the answers mapped out. What matters is a willingness to reflect honestly on where you are now, what no longer fits, and what’s beginning to take shape. If you’re looking to create a brand that genuinely represents who you are and the direction you’re moving toward, this is the space for you.

2. What does the brand review include?

The Review is a comprehensive brand and marketing audit designed to uncover what’s driving — and limiting — your growth.

Areas researched are = business positioning, brand presence, messaging, marketing performance, and the founder dynamics shaping decision-making behind the scenes. I explore what’s resonating, what feels disconnected, and where untapped opportunities already exist within your brand.

You’ll leave with a clearer understanding of what’s holding momentum back, where your brand needs stronger alignment, and the strategic marketing priorities that will create the biggest impact moving forward.

3. What is needed from me during this process?

You don’t need to come in with all the answers or a perfectly clear plan. All that’s needed is openness, context, and a willingness to explore what’s really going on in your business and brand.

Whether you’re feeling stuck, stretched, uncertain, or simply ready for a new direction, this process is designed to help bring clarity to the parts that feel messy or unresolved. Share your goals, challenges, ideas, and ambitions — we help connect the dots and map out the next steps with you.

This is a collaborative process built on honest conversations, not pressure or perfection.  Just an open mind and willingness to take our professional advice.

4. How long does the process take?

The Review itself is a 30-45 minute chat via phone, video or even messaging whatever you’re comfortable with, followed by a period of analysis on our end. You’ll receive your full diagnostic and recommendations within a clear, agreed timeframe that’s spacious enough for depth and efficient enough to keep momentum. The intention is always clarity without overwhelm.

5. What results can you expect from the process?

You can expect the kind of clarity that creates real momentum — not just in how your brand looks, but in how you think, communicate, and move forward as a business.

Most clients leave with:

  • a clearer vision and direction for their next stage of growth
  • a stronger, more aligned brand identity or rebrand strategy
  • clearer messaging and positioning that reflects who they are now
  • a deeper understanding of the strengths, patterns, and opportunities shaping their brand
  • a practical, commercially focused roadmap for what comes next

This work goes beyond surface-level changes. It’s about building a brand and business that feel cohesive, intentional, and ready for the next chapter with confidence and clarity.

6. What happens after the Review?

You’ll walk away with a detailed set of insights, strategic observations, and practical recommendations tailored to your business and brand.

Some clients use the guidance to move forward on their own, while others choose ongoing support to develop the strategy further, refine their messaging, or execute a rebrand and marketing direction.

There’s no expectation attached — the goal is simply to give you a clear, honest understanding of what will best support your next stage of growth.

7. How much does the strategy work cost?

Every business is different, which means branding and marketing support should be tailored to your specific goals, challenges, and stage of growth.

All projects begin with the Brand & Business Review ($950 AUD). This gives us a clear understanding of where your business currently stands, what’s creating friction, and which opportunities will make the biggest difference moving forward. If you decide to continue into strategy within seven days of receiving your review, the full fee is credited toward the next phase.

From there, strategic projects typically begin at $4,000 AUD, depending on the scope of work and whether you require brand strategy, marketing strategy, messaging, repositioning, or a full rebrand. The process is designed to move in stages, so you can build at a pace that feels right for your business.

You’ll receive a tailored proposal with clear deliverables, timelines, and transparent pricing, so you know exactly what’s included at every step.

8. Do you offer payment plans?

Yes — for strategy stage, payment is typically split into stages, with an initial deposit to commence the project and the remaining balance due at the final delivery phase. This structure keeps the process clear, balanced, and manageable for both sides.

If you require a different arrangement, we can also discuss a flexible payment plan that supports steady progress while remaining practical for your business and budget.  We do have Afterpay and Zip Pay Available as payment methods and you can pay 4 interest free payments instead of one.

9. I’m hard to catch during business hours. Can we still make this work?

We understand that many clients are balancing busy businesses, full-time work, and packed schedules, so communication is designed to be flexible and straightforward.

We can connect through scheduled phone or video calls during the review phase, and communication can be via email for questions, updates, and ongoing discussions throughout the process. For project requests, feedback, or important decisions, email is the preferred channel as it keeps everything clear, organised, and easy to action promptly.

The goal is to make the process feel supportive, efficient, and manageable alongside your day-to-day commitments.

START MY BRAND REVIEW

WEBSITE AUDIT FAQS

1. What kind of business is this website audit suited for?

The website audit is suited for WordPress website owners who find they cannot fully understand how plugins work, or find there is some kind of error on the website and they don’t know how to fix it.   The website might be running slow and you may find it would benefit from being checked by our experts.

2. What does the WordPress Website Audit include?

Includes:

  • Full WordPress technical audit (speed, security, SEO basics)
  • Plugin & theme risk review
  • UX & mobile usability check
  • Broken links + error scan
  • Prioritised improvement roadmap (PDF report)

3. What is needed from me during this process?

All that’s needed is a little information on why you want a website audit as this may help us help you better,  need the link to your website and login details so we can access the hosted admin area and the WordPress Dashboard. Your login details remain secure and safe during this process.

4. How long does the process take?

The WordPress Website Audit itself is a 1-2 hours, followed by a period of analysis on our end and a report that’s prepared for you detailing all we found.  You’ll receive your full analysis document and recommendations within a clear, agreed timeframe. The intention is always clarity without overwhelm.

5. What results can you expect from the process?

You can expect the kind of clarity in relation to your website — a list of any issues found and a proposal to fix the issues with clear time it takes, timeframe and investment cost.

(We, meaning two designers/developers – business partner)

ORDER WEBSITE AUDIT

WEBSITE AUDIT FAQS

1. What kind of business is this website audit suited for?

The website audit is suited for WordPress website owners who find they cannot fully understand how plugins work, or find there is some kind of error on the website and they don’t know how to fix it.   The website might be running slow and you may find it would benefit from being checked by our experts.

2. What does the WordPress Website Audit include?

Includes:

  • Full WordPress technical audit (speed, security, SEO basics)
  • Plugin & theme risk review
  • UX & mobile usability check
  • Broken links + error scan
  • Prioritised improvement roadmap (PDF report)

3. What is needed from me during this process?

All we need is a little information on why you want a website audit as this may help us help you better, we also need the link to your website and login details so we can access the hosted admin area and the WordPress Dashboard. Your login details remain secure and safe during this process.

4. How long does the process take?

The WordPress Website Audit itself is a 1-2 hours, followed by a period of analysis on our end and a report that’s prepared for you detailing all we found.  You’ll receive your full analysis document and recommendations within a clear, agreed timeframe. The intention is always clarity without overwhelm.

5. What results can you expect from the process?

You can expect the kind of clarity in relation to your website — a list of any issues found and a proposal to fix the issues with clear time it takes, timeframe and investment cost.

ORDER WEBSITE AUDIT

OUR CLIENTS

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The University of Melbourne a Squaredots client
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