logo design

How do you maintain a consistent brand? Examples of Professional Branding.  If you are having your brand designed or you recently had your brand created it is important to keep in mind that brand [...]

Brandmarks include an almost infinite variety of shapes and personalities.  Brandmarks can be assigned to a number of different categories.  These categories range from literal through to [...]

Six Years of Pantone Colour Trends. The following is a year by year Pantone Colour Trends  Report for a 5 year period and also what the outlook is for the 2014 Pantone colour trend! 1. 2013 year [...]

WHAT LOGO STYLE WOULD YOU LIKE? This is a question that graphic design companies will normally ask their clients in their creative brief or at some stage before they commence the design of your [...]

Brand Redesigns.  When a logo is created it should last a long time, but time can make the logo look outdated after a decade or so. A great brand should last a decade or more, a not so well [...]

WHAT IS AN EFFECTIVE LOGO? A logo is the face of the business, this is the business’s identity, this is why you need an effective logo. Sadly many people do not understand the importance of a [...]

WHAT IS EFFECTIVE BRANDING? A brand consists of a number of important media items such as – 1. LOGO DESIGN A logo that is effective, simple, easy to read, easy to understand and memorable. 2. [...]

THE DIFFERENCE BETWEEN AN EFFECTIVE LOGO AND A NON EFFECTIVE LOGO A good Logo Design is simple, creative and memorable, if it is easy to reproduce it is memorable.  The logo serves its purpose [...]

This article is intended for business owners wanting to engage in a logo design service with a professional design agency. Since the client has the power to ask for modifications and to be a part [...]

Many new small business owners find themselves to be on a tight budget and most of the time they are not experts in marketing. When you are starting a business you are excited but confused and [...]